This is my latest Dell project to see the light of day. I’ve worked on many Dell spots over the years, but unfortunately most of them don’t make it to the surface. Usually, these are internal spots that are meant for Dell executives or high profile clients of Dell. This project started out as such. It would appear it made the rounds throughout Dell, and many months later came back out and had to be adapted to current Dell branding for public showing. Pretty cool!
The spot was to illustrate their upcoming modular architecture…kinda like building your server with legos blocks.
The original spot was made in a monochromatic color palette and was more stylised. Everything has to be rerendered to conform to brand guides when the client decided to make the animation public.