Project Description

This is an animated spot I did for Dell back in 2009.  It was used as a teaser trailer for the upcoming ( at the time) Dell Adamo. The original intent was to focus on design and craftsmanship of the laptop. As many have noticed it’s a bit of an homage to one of the greatest music videos ever made “All is full of Love” by Chris Cunningham.

The creative process was fun as I was interfacing with the lead industrial designer of Adamo. He really wanted something that brought forth emotion, by showing that there was true craftsmanship involved in the production of these laptops.

It got Engadget’s attention at the time because very little was actually known about the upcoming laptop. Engadget Article