Dell EcoLoop

A spot conceived and directed for Dell's soft goods division, built to visualize two sides of the company's eco-friendly production: the low-water process behind its thread dye, and a PVB-plastic recycling process used to coat its bags. Rather than a technical explainer, the goal was something more poetic — cutting back and forth between Dell's process and natural imagery to visually tie the two together. The spot was structured in two clear sections, which also let it break out into two standalone shorter cuts alongside the full piece.