Dell Adamo

A teaser spot for the launch of Dell's Adamo laptop, built to put craftsmanship and design intent ahead of specs. Working closely with Adamo's lead industrial designer, the piece leans into emotion over feature-listing — an approach inspired in part by the tactile, sculptural language of Chris Cunningham's "All Is Full of Love." It drew coverage from Engadget ahead of the laptop's official reveal, back when almost nothing about Adamo had been shown publicly.