{"id":814,"date":"2021-01-04T00:43:44","date_gmt":"2021-01-04T00:43:44","guid":{"rendered":"http:\/\/www.joelgibbs.fr\/?post_type=avada_portfolio&p=814"},"modified":"2021-01-04T06:28:31","modified_gmt":"2021-01-04T06:28:31","slug":"dell-ecoloop","status":"publish","type":"avada_portfolio","link":"https:\/\/www.joelgibbs.fr\/index.php\/portfolio-items\/dell-ecoloop\/","title":{"rendered":"Dell EcoLoop"},"content":{"rendered":"

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Dell EcoLoop<\/h1><\/span>
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This is a spot I conceived and directed for Dell and its soft goods department.<\/p>\n

The goal was to creatively showcase two aspects of their eco-friendly process: low water usage to create the thread dye, and a PVB plastic recycling process to coat their bags. But it wasn’t a technical illustration of the process that was desired, but the thought behind it; something more poetic.<\/p>\n

From a narrative structure point of view, we had a couple of things going on.
\nFirst,\u00a0 we decided to structure the spot into 2 clear sections, one for each process. This allowed for mulitple deliverables for the client. We would end up with a longer spot and two smaller standalone spots.
\nSecondly, within the spot, we ended up with a particular flow, cutting back and forth between dell’s process and nature shots. The goal was to visually tie the process to its eco-friendly design.<\/p>\n

I worked along with some pretty awesome artists to bring this spot to life.
\nMotion designer Josh Alan<\/a> and vfx artist Steve Hubbard<\/a>. I worked along side these guys as director and handled the editing and color grading portion as well.<\/p>\n<\/div>

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This is the napkin drawing I had very early into the project, storyboarding out the sequence of shots I was envisioning. These were the first doodles based on the first interactiion with the client. These lead to more flushed out storyboards and an animatic.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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