{"id":508,"date":"2015-08-22T04:46:18","date_gmt":"2015-08-22T04:46:18","guid":{"rendered":"http:\/\/www.joelgibbs.fr\/?post_type=avada_portfolio&p=508"},"modified":"2016-10-21T04:46:48","modified_gmt":"2016-10-21T04:46:48","slug":"dell-fx-architecture","status":"publish","type":"avada_portfolio","link":"https:\/\/www.joelgibbs.fr\/index.php\/portfolio-items\/dell-fx-architecture\/","title":{"rendered":"Dell FX Architecture"},"content":{"rendered":"
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This is my latest Dell project to see the light of day. I’ve worked on many Dell spots over the years, but unfortunately\u00a0most of them don’t make it to the surface. Usually, these are\u00a0internal spots \u00a0that are meant for Dell executives or high profile clients of Dell. This project started out as such. It would appear it made the rounds throughout Dell, and many months later came back out and had to be adapted to current Dell branding for public showing. Pretty cool!
\nThe spot was to illustrate their upcoming modular architecture…kinda like building your server with legos blocks.<\/p>\n<\/div>

Interesting Fact:<\/h2>
The original spot was made in a monochromatic color palette and was more stylised. Everything has to be rerendered to conform to brand guides when the client decided to make the animation public.<\/div>
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